Managing International Business in China (Hardcover)

Preface; 1. Introduction; 2. Look before leap; 3. Manage Guanxi strategically; 4. Select an entry mode; 5. Form an alliance; 6. Negotiate with Chinese partner; 7. Production operations management 8. Marketing management; 9. Human resource management; 10. Protection of intellectual property rights; 11. Corporate finance considerations; References; Index.