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· 제목 : Managing International Business in China (Paperback, 2 Revised edition)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781107499034
· 쪽수 : 388쪽
· 출판일 : 2016-10-06
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781107499034
· 쪽수 : 388쪽
· 출판일 : 2016-10-06
목차
1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.
