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· 분류 : 외국도서 > 컴퓨터 > 인터넷 > 일반
· ISBN : 9780596005641
· 쪽수 : 331쪽
· 출판일 : 2003-09-01
책 소개
목차
Credits
Foreword
Preface
Chapter 1. Diplomacy and Feedback
01. Searching Feedback
02. Using Prefabricated Feedback
03. How to Avoid Negative Feedback
04. Replies and Followups to Feedback
05. Withholding Feedback
06. Remove Unwanted Feedback
07. Improve Your Trustworthiness Quickly
08. What to Do When Your Email Doesn't Get Through
Chapter 2. Searching
09. Focus Your Searches with eBay's Advanced Search Syntax
10. Controlling Fuzzy Searches
11. Jumping In and Out of Categories While Searching
12. Tweaking Search URLs
13. Find Similar Items
14. Search by Seller
15. Search Internationally
16. Save Your Searches
17. Create a Search Robot
18. Find Items by Shadowing
19. The eBay Toolbar
Chapter 3. Bidding
20. Sniffing Out Dishonest Sellers
21. Snipe It Manually
22. Automatic Sniping
23. Conditional Sniping with Bid Groups
24. Keep Track of Auctions Outside of eBay
25. Take Advantage of Bid Increments
26. Manipulating Buy-It-Now Auctions
27. Retract Your Bid Without Retracting Your Bid
28. Tools for Dealing with Fraud
29. Send Payment Quickly and Safely
30. International Transactions Made Easier
31. Save Money on Shipping
32. Dealing with Disappointment: Getting Refunds
Chapter 4. Selling
33. What's It Worth?
34. To Bundle or Not to Bundle
35. Reserve Judgment
36. The Strategy of Listing Upgrades
37. Putting Keywords in Your Auction
38. Track Your Exposure
39. Expectation Management
40. Formatting the Description with HTML
41. Customize Auction Page Backgrounds
42. Framing Your Auctions
43. Overriding eBay's Fonts and Styles
44. Annoy Them with Sound
45. Put a Shipping Cost Calculator in Your Auction
46. Allow Visitors to Search Through Your Auctions
47. List Your Other Auctions in the Description
48. Make Good Use of the About Me Page
49. Opting Out of Checkout
50. Make Changes to Running Auctions
51. Dynamic Text in Auction Descriptions
52. Let's Make a Deal
53. Diplomacy 101: Answering Dumb Questions
54. Keeping Out Deadbeat Bidders
Chapter 5. Working with Photos
55. How to Keep Your Item from Looking Pathetic
56. Mastering Close-Up Photography
57. Doctoring Photos
58. Protect Your Copyright
59. Host Your Own Photos
60. Make Clickable Thumbnails
61. Construct an Interactive Photo Album
62. Show a 360-Degree View of Your Item
63. Create a Photo Collage
64. Create a Good Gallery Photo
Chapter 6. Completing Transactions
65. Keep Track of Items You've Sold
66. Sending Payment Instructions
67. Protect Yourself While Accepting Payments
68. Cheap, Fast Shipping Without Waiting in Line
69. Selling and Shipping Internationally
70. Damage Control Before and After You Ship
71. Dealing with Stragglers, Deadbeats, and Returns
Chapter 7. Running a Business on eBay
72. eBay Stores
73. Streamlining Listings
74. Streamlining Communications
75. Streamlining Checkout and Payment
76. Obtaining Sales Records
77. Make Money by Linking to eBay
78. List Your Auctions on Another Site
79. Accept PayPal Payments from Your Own Site
80. Process PayPal Payments Automatically
81. Keep Tabs on the eBay Community
Chapter 8. The eBay API
82. Climbing Out of the Sandbox
83. API Searches
84. Retrieve Details About an Auction
85. Automatically Keep Track of Auctions You've Won
86. Track Items in Your Watching List
87. Automatically Keep Track of Auctions You've Sold
88. Submit an Auction Listing
89. Automate Auction Revisions
90. Spellcheck All Your Auctions
91. Negative Feedback Bidder Alert
92. Automatically Relist Unsuccessful Auctions
93. Send Automatic Emails to High Bidders
94. Generate a Custom Gallery
95. Leaving Feedback
96. Negative Feedback Notification
97. Automatic Reciprocal Feedback
98. Queue API Calls
99. Cache Auction Data to Improve API Efficiency
100. Working Without the eBay API
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