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· 분류 : 외국도서 > 경제경영 > 구조조정
· ISBN : 9780730312680
· 쪽수 : 288쪽
· 출판일 : 2014-10-01
목차
Preface vii
About the author xi
1 The industrial deal: the shift from industry to technology 1
2 A global revolution: industrial leapfrog 9
3 The social reality: beyond the surface of social media 19
4 Life in boxes: the industrial formula for living 29
5 Rehumanisation: words define our future 47
6 Demographics is history: moving on from predictive marketing 63
7 The truth about pricing: technology and omnipresent deflation 79
8 A zero-barrier world: how access to knowledge is breaking down barriers 91
9 The infinite store: rebooting retail 103
10 Bigger than the internet: 3D printing 115
11 Screen play: post-mass media 129
12 Too big to fail?: the great financial disruption 153
13 The 3-phase shift: a closer look at the web 167
14 The big game: an introduction to gamification 179
15 System hacking: a great idea with a bad reputation 197
16 The job, the factory and the home: how location follows technology 205
17 A stranger from Romania: building a real Lego car 217
18 Market-share folly and industrial fragmentation: industrial metrics 231
19 The externality reality: is this the end of privacy? 241
20 Business = technology: the 4Ps revised 249
Recommended books and documentaries 259
Index 263
