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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780730384847
· 쪽수 : 368쪽
· 출판일 : 2021-04-12
목차
Introduction 1 Part 1: Getting Started 5 Chapter 1: Is Small Business for You? 7 Chapter 2: Figuring Out What's So Special about You (And Your Business) 23 Chapter 3: Starting from Scratch, Buying a Business, or Joining a Franchise 39 Part 2: Finding Your Entrepreneurial Spirit 61 Chapter 4: Separating Yourself from Your Business 63 Chapter 5: Staying One Step Ahead 79 Chapter 6: Creating a Business Plan 93 Chapter 7: Getting the Legals Right 107 Part 3: Planning for Profit 127 Chapter 8: Figuring Out Prices and Predicting Sales 129 Chapter 9: Building Profit Projections 147 Chapter 10: Calculating Your Break-Even Point 165 Chapter 11: Creating Your Marketing Plan 175 Part 4: People Power 197 Chapter 12: Making Service Your Business 199 Chapter 13: Becoming an Employer 217 Chapter 14: The Art of Management 229 Part 5: High Finance 249 Chapter 15: Financing Your Business 251 Chapter 16: Cooking the Books 267 Chapter 17: Understanding Financial Statements 281 Chapter 18: Taming the Tax Tyrant 303 Part 6: The Part of Tens 321 Chapter 19: Ten Things to Do If You Hit Hard Times 323 Chapter 20: Ten Tips for Selling Your Business 331 Index 341