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· 제목 : How to be a Successful Entrepreneur : Spot the Opportunity, Take a Risk and Build a Brilliant Business (Paperback) 
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780749455149
· 쪽수 : 176쪽
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780749455149
· 쪽수 : 176쪽
목차
- Chapter - 00: Introduction;
- Chapter - 01: Entrepreneurial genius: deciding on an idea for business;
- Chapter - 02: Deciding to 'give It a go': how not to do it;
- Chapter - 03: Optimal solutions: how to choose between alternatives;
- Chapter - 04: Decisions about future investments: the sunk costs trap;
- Chapter - 05: Black swans: decision-making under stress;
- Chapter - 06: From good to great: crucial decisions;
- Chapter - 07: Leading the dream team: group decisions;
- Chapter - 08: Get lucky: taking risky decisions;
- Chapter - 09: Be what you can be: decisionless decisions and the psychology of success;
- Chapter - 10: Decisions about 'runaway' projects: the escalation trap;
- Chapter - 11: Negotiated decisions
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