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· 제목 : The Best Digital Marketing Campaigns in the World II (Paperback)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780749469689
· 쪽수 : 272쪽
· 출판일 : 2014-03-03
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780749469689
· 쪽수 : 272쪽
· 출판일 : 2014-03-03
목차
- Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh?
- Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette
- Chapter - 02: Case study 2 How Social Saved Water
- Chapter - 03: Case study 3 Oxford and Cambridge Boat Race
- Chapter - 04: Case study 4 Faktum Hotels
- Chapter - 05: Case study 5 JetBlue Getaways
- Chapter - 06: Case study 6 Heinz Beanz for Grown Upz
- Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival
- Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions
- Chapter - 09: Case study 9 Heathrow Boutique
- Chapter - 10: Case study 10 Activia
- Chapter - 11: Case study 11 Deutsche Telekom
- Chapter - 12: Case study 12 Nike 10k Run
- Chapter - 13: Case study 13 Red Bull Stratos
- Chapter - 14: Case study 14 Chickasaw Country
- Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed'
- Chapter - 16: Case study 16 Avaya
- Chapter - 17: Case study 17 Bodyform
- Chapter - 18: Case study 18 Koozai
- Chapter - 19: Case study 19 KWV 3 Brandy
- Chapter - 20: Case study 20 Britain's Best Office Dog
- Chapter - 21: Case study 21 Ikea: Moving the Store
- Chapter - 22: Case study 22 Green for Go!
- Chapter - 23: Case study 23 The Tweet Shop
- Chapter - 24: Case study 24 O2 Rugby
- Chapter - 25: Case study 25 Samsung Facebook Activation
- Chapter - 26: Case study 26 Lufthansa Boeing 747-8
- Chapter - 27: Case study 27 Fortnum & Mason
- Chapter - 28: Case study 28 Louisville Slugger
- Chapter - 29: Case study 29 Screwfix
- Chapter - 30: Case study 30 Polowers
- Chapter - 31: Case study 31 Peugeot: Let Your Body Drive
- Chapter - 32: Case study 32 Hobart: Get Back to Scratch
- Chapter - 33: Case study 33 Freshersfields.com
- Chapter - 34: Case study 34 Naturevalleytrailview.com
- Chapter - 35: Case study 35 'The Walking Dead' Kill Count
- Chapter - 36: Case study 36 8a Store
- Chapter - 37: Case study 37 UEFA Europa League
- Chapter - 38: Case study 38 Digicel
- Chapter - 39: Case study 39 Axe Wingman
- Chapter - 40: Case study 40 BBC Africa
- Section - TWO: What's next?
