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· 제목 : Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns (Paperback, 5 Revised edition)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781789666014
· 쪽수 : 448쪽
· 출판일 : 2020-11-03
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781789666014
· 쪽수 : 448쪽
· 출판일 : 2020-11-03
목차
- Chapter - 01: Introduction - Digital transformation;
- Chapter - 02: Digital marketing strategy setting;
- Chapter - 03: Being online: Welcoming the world;
- Chapter - 04: Search - Being found online;
- Chapter - 05: Email marketing;
- Chapter - 06: Mobile marketing;
- Chapter - 07: Social media;
- Chapter - 08: Content marketing and native content;
- Chapter - 09: Programmatic marketing;
- Chapter - 10: Performance marketing;
- Chapter - 11: How to form meaningful insights from data
