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· 제목 : Marketing (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750643818
· 쪽수 : 448쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750643818
· 쪽수 : 448쪽
목차
Introduction to marketing; The marketing-orientated organisation;The marketing environment; The functions of marketing; Market segmentation, targeting and positioning of marketing; Buyer behaviour; Marketing communications I; Marketing communications II - personal selling; Channels of distribution; Physical distribution management; Pricing; Product policy; Marketing research; Sales forecasting; International marketing; International marketing; Societal marketing; Marketing strategy, planning and control; The use of Internet technology in marketing; Customer care and customer relationship management
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