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책 정보
· 제목 : Management Of Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750661034
· 쪽수 : 424쪽
· 출판일 : 2005-06-02
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750661034
· 쪽수 : 424쪽
· 출판일 : 2005-06-02
목차
Marketing philosophy; Marketing environment; Constituents of Marketing; Buying behaviour; Segmentation, targeting and positioning; Product strategy; Pricing; Channels of Distribution; Logistics; Advertising, Sales Promotion and Public Relations; Selling and Sales Management; Direct Marketing; Customer Relationship Management; Marketing Information and Research; Sales Forecasting; Societal Marketing; International Marketing; Internet Technology and Marketing; Marketing Strategy, Planning and Control.
