Business Travel and Tourism (Paperback)

The context - Introduction; The historical development of business travel and tourism; The demand side of business travel and tourism; The supply side of business travel and tourism; The role of the destination in business travel and tourism; The macro environment of business travel and tourism; The impacts of business travel and tourism; The development and management of business travel and tourism - The physical infrastructure of business travel and tourism; The human resource infrastructure of business travel and tourism; Marketing the business travel and tourism product; The practice - The organization of business tourism events; Examples of good practice; Major interactive exercises; The future - Key challenges for the future of business travel and tourism; Case studies.