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· 제목 : Leisure Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750655507
· 쪽수 : 424쪽
· 출판일 : 2004-12-15
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750655507
· 쪽수 : 424쪽
· 출판일 : 2004-12-15
목차
Part one: Introduction - What is leisure?; What is marketing?; Part two: Leisure and marketing concepts - The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix - Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.
