Strategic Management for Travel and Tourism (Paperback)

Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization - competences, resources and competitive advantage; The travel and tourism organization - the human context; Financial analysis and performance indicators; The travel and tourism organization - products and markets; The external environment for travel and tourism organizations - the macro context; The external environment for travel and tourism organizations - the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.