Events Feasibility and Development (Paperback)

Part 1: Strategic Feasibility and Development 1. Event Strategy 2. Preparing the Strategy 3. Event Support: Directing the Development 4. Implementation of the Strategy 5. Techniques and Tools for Event Development 6. Building Competency: Associations, Awards and Training Part2: Management Feasibility and Development 7. Management Models and the Business Case 8. Setting up the Management System 9. Event Management Processes 10. Event Management Processes - Section Two 11. Event Metrics and Checklists Part 3: Operation Feasibility and Development 12. Event Operations: Upstream Design 13. Case Studies 14. Dictionary of Terms