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· 제목 : Conferences and Conventions: A Global Industry (Paperback, 2nd) (A Global Industry)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780750685443
· 쪽수 : 400쪽
· 출판일 : 2007-12-20
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780750685443
· 쪽수 : 400쪽
· 출판일 : 2007-12-20
목차
1. A GLOBAL INDUSTRY
2. THE STRUCTURE OF THE CONFERENCE
3. THE ECONOMICS OF CONFERENCES AND CONVENTIONS
4. CONFERENCE INDUSTRY MARKETING ACTIVITY
5. CONFERENCE MANAGEMENT ? AN ORGANIZER’S PERSPECTIVE
6. CONFERENCE MANAGEMENT ? A VENUE PERSPECTIVE
7. A PEOPLE INDUSTRY
8. LEADING INDUSTRY
