Marketing Destinations and Venues for Conferences, Conventions and Business Events (Paperback, 2 ed)

1. The Role of Marketing and Selling in the Convention and Business Events Sector  2. Marketing Planning for Destinations and Venues  3. Non-Personal Marketing Communications for Destinations and Venues: Principles and Practice  4. Personal Marketing Communications for Destinations and Venues: Principles and Practice  5. Sales Strategies for Destinations and Venues: Principles and Practice  6. The Marketing Environment for Destination Marketing Organisations  7. The Marketing Environment for Venues  8. Building Effective Partnerships  9. Current Initiatives in the Conferences, Conventions and Business Events Sector