Contemporary Issues in Marketing and Consumer Behaviour (Hardcover)

1. Introduction: Marketing in the Contemporary Organisation
2. A History of Marketing Thought
3. Postmodern Marketing and Beyond
4. Arts Marketing
5. Building Brand Cultures
6. Marketing Collectives
7. Gender, Marketing and Consumer Behaviour
8. Ethical Debates in Marketing
9. Sustainable Marketing and the Green Consumer
10. Social Marketing and Consumer Citizenship
11. New Technologies of Marketing Research
12. The Global Consumer: Future Challenges and Prospects for Marketing