Soft Power Superpowers (Hardcover)

Introduction, Yasushi Watanabe and David L. McConnell; Part I: Perception; 1. Anti-Americanism in Japan, Yasushi Watanabe; 2. Japan's Image Problem and the Soft Power Solution: The JET Program as Cultural Diplomacy, David L. McConnell; Part II: Higher Education; 3. Higher Education as a Projection of America's "Soft Power," Philip G. Altbach and Patti McGill Peterson; 4. Facing Crisis: Soft Power and Japanese Education in a Global Context, Akiyoshi Yonezawa; 5. Nurturing Soft Power: The Impact of Japan-U.S. University Exchanges, Ellen Mashiko and Miki Horie; Part III. Popular Culture; 6. The Attractions of the J-Wave for American Youth, Anne Allison; 7. Shared Memories: Japanese Pop Culture in China, Nakano Yoshiko; 8. Japan's Creative Industries: Culture as a Source of Soft Power in the Industrial Sector, Sugiura Tsutomu; 9. Baseball in U.S.-Japanese Relations: A Vehicle of Soft Power in Historical Perspective, Sayuri Guthrie-Shimizu; 10. American Pop Culture as Soft Power: Movies and Broadcasting, Matthew Fraser; Part IV: Public Diplomacy; 11. Wielding Soft Power: The Key Stages of "Transmission" and "Reception," Seiichi Kondo; 12. Official Soft Power in Practice: U.S. Public Diplomacy in Japan, William G. Crowell; 13. Japan Does Soft Power: Strategy and Effectiveness of Its Public Diplomacy in the United States, Naoyuki Agawa; Part V: Civil Society; 14. Mr. Madison in the Twenty-First Century: Global Diffusion of the People's "Right to Know," Lawrence Repeta; 15.Soft Power of NGOs: Growing Influence Beyond National Boundaries, Katsuji Imata and Kaori Kuroda; Notes - Bibliography - About the Authors.