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· 제목 : Listening to Your Donors (Hardcover)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780787950378
· 쪽수 : 240쪽
· 출판일 : 2000-07-31
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780787950378
· 쪽수 : 240쪽
· 출판일 : 2000-07-31
목차
Introduction: How Nonprofits Can Improve Donor Bonding and Increase Income Through Market Research.
Understanding the Many Different Ways to Listen to Your Donors.
An Overview of the Survey Process.
Designing Survey Research.
Designing the Questionnaire.
Designing Individual Questions.
Putting it All Together.
Administering the Survey.
Analyzing the Survey Results.
Preparing an Effective Survey Report.
The Nonprofit Researcher's Toolbox.
Conclusion.
Resource 1: When and How to use a Professional Researcher.
Resource 2: The Nonprofit Researcher's Toolkit.
