The Nonprofit Membership Toolkit (Paperback)

Preface

Acknowledgments

About the Author

Part One: Integrating Membership into Your Organization

Introduction: The Membership Partnership

2. The Benefits of Membership

3. Defining Membership in Your Organization

Part Two: Managing Your Membership Program

4. Building a Renewal Program

5. Inviting Member Action Through Special Appeals

6. Creating Effective Member Publications

Part Three: Expanding Your Membership Base

7. Recruiting New Members

8. Converting In-House Prospects to members

9. Inviting Membership One-on-One

10. Recruiting Members by Mail

11. Electronic and Community Networking

Part Four: Strategic Planning for Future Growth

12. Upgrading Your Members

13. Creating Your Membership Plan

14. Staying Legal

Resources

A. For More Information

B. Recommended Protocol for Managing Membership Records and Finances

C. Source Code Protocol for Members and Contributors

D. Membership Activities Report Form and Tracking Patterns

E. Copywriting Tips

Index