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· 제목 : Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. (Paperback) 
· 분류 : 외국도서 > 경제경영 > 기반시설
· ISBN : 9780787986711
· 쪽수 : 368쪽
· 분류 : 외국도서 > 경제경영 > 기반시설
· ISBN : 9780787986711
· 쪽수 : 368쪽
목차
P rologue.
1 Send Them Home
(Or, Why Walk Away From $60 Million?)
2 The Epiphany Ride
(The Early Years of Clif Bar).
3 A Drifting Boat
(Getting Clif Back on Course).
4 White Road / Red Road
(A Philosophy for Life and Business).
5 Tales From the Road
(Nine Lessons and a Love Story).
6 Solo Climbing
(Maintaining Control for the Long Haul).
7 Sustaining Our Living Company
(Five Aspirations Business Model).
8 Moments of Magic
(The Jazz of Business).
Epilogue.
Appendix.
Resources.
Acknowledgments.
Index.
About the Authors.
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