Global Tourist Behavior (Paperback)

Contents Introduction

• Marketing of Tourism Places: What Are We Doing?
• Visitor Expectations of Tourism Benefits in Zambia
• ?Tourism Marketing Management in Small Island Nations: A Tale of Micro-Destinations
• Foreign and Domestic Escorted Tour Expectations of American Travelers
• A Comparison of Package and Non-Package Travelers From the United Kingdom
• An Expert System for Promotion Budget Allocation to International Markets
• Cross-Cultural Tourism Marketing Research: An Assessment and Recommendations for Future Studies
• Travel Motivation Variations of Overseas German Visitors
• Tour Operators’ Role in the Tourism Distribution System: An Indonesian Case Study
• “De Higher de Monkey Climb, de More ’e Show ’e Tail”: Tourists’ Knowledge of Barbadian Culture
• Long-Term Impact of a Mega-Event on International Tourism to the Host Country: A Conceptual Model and the Case of the 1988 Seoul Olympics
• Health Tourism: A New Positioning Strategy for Tourist Destinations
• Projecting Western Consumer Attitudes Toward Travel to Six Eastern European Countries
• Reference Notes Included
• Index