Lifestyle Market Segmentation (Hardcover)

Foreword (Hal Douthit) Preface SECTION I: NONLIFESTYLE ISSUES Chapter 1. Segmentation Theory Chapter 2. Nonlifestyle Segmentation SECTION II: LIFESTYLE ISSUES—PRIZM, LOV, AND VALS Chapter 3. Lifestyle Considerations Chapter 4. PRIZM Chapter 5. Psychographics Chapter 6. VALS and List of Values Chapter 7. Psychographics Again SECTION III: LIFESTYLE TARGET Chapter 8. The Mature Market Chapter 9. Teens and Tweens Chapter 10. Ethnic Marketing and Marketing to the Disabled SECTION IV: APPLICATIONS Chapter 11. Applying Autobiographical Memory to Advertising Chapter 12. The Tribes: A New Psychographic Scheme Chapter 13. Single-Family Houses Chapter 14. Used Cars Chapter 15. Food Chapter 16. Health Care SECTION V: OTHER CONSIDERATIONS AND DECISION-MAKING OVERLAYS Chapter 17. Myers-Briggs Type Indicator Chapter 18. Family Considerations Chapter 19. Cases and Thoughts Appendix: Perceptual Mapping Notes References Index