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· 제목 : Internal Marketing (Hardcover) (Your Company's Next Stage of Growth)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780789060051
· 쪽수 : 176쪽
· 출판일 : 1996-02-07
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780789060051
· 쪽수 : 176쪽
· 출판일 : 1996-02-07
목차
ContentsPreface Chapter 1: Definitions and Necessities Chapter 2: What Do We Market? Chapter 3: To Whom Do We Market Internally? Chapter 4: How Do We Market? Chapter 5: Innovation? Chapter 6: What Have We Gained? Appendix 1: Addresses of Institutions Mentioned Appendix 2: Marketing Typologies References Index
