Play-By-Play: Radio, Television, and Big-Time College Sport (Hardcover)

Contents:

Acknowledgments
Introduction
1 The Media and Early College Sport
2 Marconi, the Wireless, and Early Sports Broadcasting
3 The Broadcasters
4 Graham McNamee and Ted Husing Dominate the Airwaves
5 The Radio Threat to College
6 In the Image of Rockne: Notre Dame and Radio Policy
7 Radio Goes "Bowling": The Rose Bowl Leads the Way
8 Sport and the New Medium of Television
9 Networks, Coaxial Cable, Commercialism, and Concern
10 Notre Dame Chooses Commercial TV
11 Penn Challenges the NCAA and the Ivy League
12 The NCAA Experimental Year and Reactions
13 Networks: The Du Mont Challenge
14 Regional Conferences Challenge a National Policy
15 TV and the Threat of Professional Football
16 Roone Arledge and the Influence of ABC-TV
17 Advertising, Image versus Money, and the Beer Hall Incident
18 The Television Announcer's Role in Football Promotion
19 The Cable Television Dilemma: More May Be Less
20 TV Money, Robin Hood, and the Birth of the NCAA
21 TV Property Rights and a CFA Challenge to the NCAA
22 Oklahoma and Georgia Carry the TV Ball for the CFA Team
23 TV, Home Rule Anarchy, and Conference Realignments
24 Basketball: From Madison Square Garden to a Televised Final Four
25 TV's Unfinished Business: The Division I-A Football Championship

Appendix: Radio, TV, and Big-Time College
Sport: A Timeline
Notes
Bibliographical Essay
Index