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· 제목 : Tailoring Health Messages: Customizing Communication with Computer Technology (Paperback) 
· 분류 : 외국도서 > 의학 > 의료서비스 전달
· ISBN : 9780805833874
· 쪽수 : 284쪽
· 출판일 : 1999-10-01
· 분류 : 외국도서 > 의학 > 의료서비스 전달
· ISBN : 9780805833874
· 쪽수 : 284쪽
· 출판일 : 1999-10-01
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Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.
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