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· 제목 : The Editor in Chief (Paperback, 2, Revised) (A Management Guide for Magazine Editors)
· 분류 : 외국도서 > 언어학 > 저널리즘
· ISBN : 9780813810799
· 쪽수 : 212쪽
· 분류 : 외국도서 > 언어학 > 저널리즘
· ISBN : 9780813810799
· 쪽수 : 212쪽
목차
Preface.
1. Magazines and How They Work.
2. The New World of Online Magazines.
3. The Editorial Staff and Its Functions.
4. Managing the Editorial Department.
5. Acquiring the Content.
6. The Editorial Process.
7. Planning an Issue.
8. Displaying the Content.
9. Planning and Acquiring Photos and Artwork Illustration.
10. Titles and Subtitles.
11. Blurbs and Captions.
12. The Table of Contents.
13. Letters to the Editor and Standing Features.
14. The Cover – A Magazine’s Most Important Page.
15. Cover Lines.
16. The Production Process.
17. Legal Bugaboos and Journalistic Ethics.
Index
