The Principles of Islamic Marketing (Hardcover)

Contents: Preface; Part 1 Understanding Islamic Marketing: Islamic business ideals; The Islamic market (souq). Part 2 The Islamic Marketing Mix: The Islamic product (tayyibat); Islamic pricing practices; Islamic promotions and promoting to Muslims; Islamic logistics (halal logistics). Part 3 Issues in Islamic Marketing: Muslim consumer behaviour; Islamic branding: concepts and background; Islamic branding 2: brands as good deeds; Islamic hospitality; Index.