Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers (Hardcover, 2022)

1. An introduction to Strategic Islamic Marketing.- 2. Halal service marketing: a strategic perspective.- 3. Halal Industry: threats and barriers.- 4. Does the non-Muslim segment matter in Strategic Islamic Marketing? A literary insight with practical implications.- 5. Developing an Islamic Corporate Culture.- 6. Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: the Case of Indonesia.- 7. Consumption as a Way Of Production.- 8. E-governance projects in public organizations: The role of Project Manager's Islamic Work Ethics in accomplishing IT project performance.- 9. e-Marketing in Islamic Markets.- 10. Managing halal food knowledge and innovation: Small and medium food enterprises (SMFEs) performance.- 11. Determinants of Islamic Banking Industry performance: Does Economic Value Added (EVA) matter?.- 12. R. Halal Travel ‘2.0’ and beyond COVID-19.- 13. Strategic Perspectives of Islamic Entrepreneurship and Marketing.- 14. Entrepreneurship Orientation, Practices and Performance in Islam.- 15. Entrepreneurial Fear of Failure during Crises: Some insights from opportunity-driven entrepreneurs in a Muslim ethnic group in Indonesia.- 16. Emerging Modest Fashion Industry : What Plays a Greater Role In Modest Dressing, Religion or Culture? Implications for Strategic Marketing.- 17. Halal blockchain technology application: A consumer confidence and competitive advantage.