[eBook Code] Oversubscribed (eBook Code, 1st)

Introduction 1

Part I: Principles for Becoming Oversubscribed 7

Principle 1 Demand and Supply Set the Price 9

Principle 2 Separate Yourself from the Market 19

Principle 3 The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price 29

Principle 4 Buying Environments Create Buyers 41

Principle 5 It’s OK to be Different 53

Principle 6 Value is created in the Ecosystem 69

Principle 7 Nothing Beats Being Positively Remarkable 83

Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89

Phase 1 Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It 95

Phase 2 Build Up to Being Oversubscribed 117

Phase 3 Release When Oversubscribed 137

Phase 4 Remarkable Delivery 153

Phase 5 Celebrate and Innovate 163

Part III: You, Your Team and the Crazy Times We Live In 173

It’s Time to Paddle 175

Struggle, Lifestyle or Performance? 177

The CDE Team 183

One Last Thing: The Chapter I Wrestled with 209

Acknowledgements 211

About the Author 213