책 이미지
eBook 미리보기
책 정보
· 제목 : Creative and Cultural Industries in East Asia : An Introduction (Paperback)
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9781032010861
· 쪽수 : 194쪽
· 출판일 : 2021-08-05
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9781032010861
· 쪽수 : 194쪽
· 출판일 : 2021-08-05
목차
Introduction: Creative, Cultural, and Copyright Industries Part One: Theoretical Approaches Chapter 1 Economic Properties Chapter 2 Creative Worlds Chapter 3 Fields of Cultural Production Part Two: Case Studies Chapter 4 Music Chapter 5 Fashion Chapter 6 Incense Part Three: Marketing Creativity Chapter 7 Markets Chapter 8 Fairs and Festivals Chapter 9 Celebrities Conclusion: The Name Economy
