Consumer Behaviour and Digital Transformation (Paperback, 1)

Part 1: Technology and the Contemporary Consumer Behaviour: An Introduction? 1. Consumer behavior: Discussing The boundaries and Introducing The Digital Consumer? 2. Ethics and Contemporary Issues in Consumer? 3. Consumer Decision-making Processes? Part 2: Digital Transformation in the Socio-Cultural Impacts on Consumption? 4. Impact of Culture and Sub-culture on Consumer Decisions? 5. The Role of Reference Groups, Social Class and Income in Consumer Decisions? Part 3: Digital Transformation and the Psychological Influences on Consumer Behaviour? 6. Consumer Perception ? Beauty in the Eyes of the Beholder? 7. Impact of Learning & Memory on Consumer Behaviour? 8. Attitude Formation & Change in Consumer Behaviour? 9. Consumer Motivation? 10. Consumer Personality and The Self? Part 4: Exploring Creativity and Innovation in How Technology Impacts Consumer Behaviour? 11. Technology, Diffusion of Innovation and Consumer Behaviour? 12. Contemporary Consumer Research? 13. Consumer Behaviour and Technology: A look into the future.