Entrepreneurship Marketing : Principles and Practice of SME Marketing (Hardcover, 2 ed)

1. Marketing in Small and Medium Sized Enterprises: An Introduction Mike Simpson, Nick Taylorand Jo Padmore 2. Small and Medium Enterprises Marketing: Innovation and Sustainable Economic Growth Perspective Abdullah Promise Opute 3. The Role and Relevance Model of Marketing in Small and Medium Sized Enterprises Mike Simpson, Nick Taylorand Jo Padmore 4. The Entrepreneurship Marketing Environment Ayantunji Gbadamosi 5. Buyer Behaviour in the 21st Century: Implications for SME Marketing Ayantunji Gbadamosi 6. Revisiting Entrepreneurship Marketing Research: Towards A Framework For SMEs In Developing Countries Richard Shambare, Jane Shambareand Wellington Chakuzira 7. Managing Products and Customer Value: Implications for SME Marketing Ayantunji Gbadamosi 8. Choosing the right pricing strategy Paul Sergius Koku 9. The reality of distribution faced by SMEs: A perspective from the UK David Bamber 10. Marketing Communications for the SME Teck-Yong Eng and Graham Spickettt-Jones 11. Internet Marketing Paul Dobson and Vish Maheshwari 12. Retailing and SME Marketing Sophie Yang and Mee Leing 13. Small and Medium-sized Enterprise Retailing in the UK Ogenyi Omar and Peter Frazer 14. Relationship Marketing and Networks in Entrepreneurship Sue Halliday 15. Internal Marketing and Service Excellence in SMEs Hina Khan 16. Crowdfunding of SMEs Sanya Ojoand Entissar Elgadi 17. International Entrepreneurship and Small and Medium-sized Enterprises Kevin Ibeh and Matthew Analogbei 18. Born global SME in contemporary markets Ofer Dekel and Amon Simba 19. Cross-cultural Marketing Strategies for Small and Medium-sized Firms Robin Lowe, Isobel Doole and Felicity Mendoza 20. Marketing planning in Small Businesses Frances Ekwulugo 21. Contemporary issues in Entrepreneurship marketing, Sustainability, Ethics and Social Responsibility Sonny Nwankwo 22. The Future of SME Marketing & Operations: Critical Change Drivers Emmanuel Adugu 23. Religion and the SME Andrew Lindridge 24. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow Rula M. Al Abdulrazak and Shadi A. Razak 25. Developing Entrepreneurial Marketing Competencies Barry Ardley, Nick Taylor and Jialin (Penny) Hardwick 26. Marketing in the Informal Economy: An Entrepreneurial Perspective and Research Agenda Nnamdi O. Madichie, Anayo D. Nkamnebeand Ignatius U. Ekanem