책 이미지
eBook 미리보기
책 정보
· 제목 : Absolute Essentials of Strategic Management (Paperback, 1)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032177458
· 쪽수 : 120쪽
· 출판일 : 2021-09-30
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032177458
· 쪽수 : 120쪽
· 출판일 : 2021-09-30
목차
Part 1: Strategic Management and its Purpose 1.Overview of Strategic Management and Strategy2. Purpose: vision, mission and valuesPart 2: Strategic Objectives and Analysis3.Strategic Objectives4.The External Environment5.The Internal EnvironmentPart 3: Strategy6.Business-level Strategy7.Corporate-level Strategy8.Global-level StrategyPart 4: Managing Strategy in Action9.Strategy Implementation10.Strategic Control11.Strategic Leadership
