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· 제목 : Strategic Management : Principles & Practice (with CourseMate and eBook Access Card) (Package, 2 ed)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781408065006
· 쪽수 : 250쪽
· 출판일 : 2014-01-21
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781408065006
· 쪽수 : 250쪽
· 출판일 : 2014-01-21
목차
Part 1 Strategic Management and its Purpose 1. Overview Of Strategic Management 2. Purpose Part 2 Strategic Objectives and Analysis 3. Objectives 4. The External Environment 5. The Internal Environment Part 3 Strategy 6. Business-Level Strategy 7. Corporate-Level Strategy 8. Global-Level Strategy Part 4 Managing Strategy in Action 9. Implementation: Organizing Strategy 10. Execution: Strategic Performance Management 11. Strategic Leadership
