Native Advertising : Advertorial Disruption in the 21st-Century News Feed (Paperback)

1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise 2. Studio N: In-house native advertising at US and European news publishers 3. Native on the issues: native advertising and issue-based messaging from corporations and nonprofits 4. Going native at The New York Times:a case study (by Ava Sirrah)5. The future: the end of (native) advertising and the afterlife of news; Index