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· 제목 : Native Advertising : Advertorial Disruption in the 21st-Century News Feed (Hardcover)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781138040410
· 쪽수 : 136쪽
· 출판일 : 2018-06-05
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781138040410
· 쪽수 : 136쪽
· 출판일 : 2018-06-05
목차
1. Native-born: From Sponsored Content to Native Advertising 2. Studio N: In-House Native Advertising at US and European News Publishers 3. Native on The Issues: Native Advertising and Issue-Based Messaging From Corporations and Nonprofits 4. Politically Native: Native Advertising as a Growth Industry during the 2016 Elections 5. Here to Stay? The Future of Native in the Newsfeed
