The Future of Entrepreneurship in Africa : Cross-Sectoral Perspectives Post COVID-19 (Paperback)

Chapter ONE Introduction Africa’s Entrepreneurship Policy and Development Climate Entrepreneurial Development in Africa; Enhancement of marketing capabilities and international entrepreneurship Strategising for international entrepreneurship Strategising gender dynamics for entrepreneurial growth of Africa Structure of the book References CHAPTER TWO ENTREPRENEURSHIP REALITIES IN THE LIGHT OF COVID-19 IN GHANA Abstract What is Entrepreneurship? The COVID- 19 Scourge and Entrepreneurship in Ghana Nature of Entrepreneurship in Ghana Sports Entrepreneurship and Covid-19 Micro-Entrepreneurship and COVID-19 Digital Entrepreneurship and COVID-19 in Ghana Entrepreneurial Orientation and COVID-19 in Ghana Social Entrepreneurs and COVID-19 in Ghana Mitigation Efforts on COVID-19 References CHAPTER THREE Challenges and prospects of informal entrepreneurs in Accra: lessons from Agbogbloshie market Abstract Introduction Literature Review Institutional Theory and the Informal economy Motivation factor for informal sector participation Challenges within the Informal Sector Prospects of Informal Entrepreneurship Research Methodology Results and Discussions Findings Reasons for Informal Participation Menial nature of the job Temporary Nature of the Business Low self-esteem Challenges faced by informal entrepreneurs in Accra Constant Harassment from City Authorities Invasion of Counterfeit Goods Informal Institutions- A Challenge? Curbing the Challenges Prospects Discussion Harassment by City Authorities as a Challenge to Informal Entrepreneurs Invasion of Counterfeit Goods as a Limitation to Informal business growth Activities of Queens/Kings as a Constraint to Informal Entrepreneurs’ Business Expansion Low Self-Esteem as a Constraint for Curbing Informal Entrepreneurship Challenge Informal Entrepreneurship Serves as Employment Opportunities/Product Innovation Conclusions Recommendations Future Directions for Research REFERENCES CHAPTER FOUR Internationalisation of Rural Business Marketing Abstract Introduction Review of Literature on Internationalisation of Rural Business Marketing Governance and Political Barriers Legal and Regulatory Barriers Economic and Financial Barriers Social and Cultural Barriers Technological Barriers Conceptual Model and Hypothesis Development Research Methodology Findings and Results Evaluation of the measurement model Assessment of Higher Order Model Discussion Summary of Findings Limitations and Future Research Directions Chapter Summary CHAPTER FIVE Exploring potentialities and limits of internationalization of high-technology family-owned start-ups in Africa: a PESTEL perspective Abstract Introduction High technology start-ups Family-owned startups Internationalisation of family-owned start-ups PESTEL perspectives on internationalization of high-technology family-owned start-ups. Political factors Economic factors Social factors Technological factors Environmental factors Legal factors Diffusion of innovation (DoI) theory Information Technology Diffusion Theory (ITDT) Theoretical Application to the study Conclusions and recommendations References CHAPTER SIX Marketing Strategies and Performance of Second-hand Spare parts Dealerships: The role of Environmental Dynamism Abstract Introduction Literature Review Marketing Strategies Influence of Marketing Strategies on Business Performance Environmental dynamics as a moderator between marketing strategies and performance Methodology Research Design Data collection Measures Analytical Techniques Results Socio-Demographic Characteristics of Respondents Descriptive analysis Correlation Analysis Moderating Analysis Regression Analysis Conclusions and Implications Future Research Directions References References Appendix 1: Socio-Demographic Characteristics of Respondents CHAPTER SEVEN Female entrepreneurship in the tourism industry: A Ghanaian outlook Abstract Introduction The Tourism Industry at a Glance: An African Perspective Understanding the Composition of the Tourism Industry The Tourism Industry in Ghana Explained Women Entrepreneurship: A Holistic Perspective Women Entrepreneurship in the Tourism Sector of Africa: An overview The Role of Female Entrepreneurs in the Tourism Industry in Ghana Methodology Assessing Female Entrepreneurs in Transportation and Communication Sector Female Entrepreneurs in Service and Facilities Female Entrepreneurs in Attractions sub-Sector Female Entrepreneurs in Information, Promotion, and Direction Conclusions Policy Implications References CHAPTER EIGHT Gender perspectives of African SMEs: The role of formal and informal institutional contexts Introduction Women-owned SMEs and Africa’s institutional context Formal institutional context Informal institutional context The interconnectedness between women’s SMEs, formal and informal institutional contexts in SSA Summary and conclusions References CHAPTER NINE Women's Access to Financial Capital and High-Growth Enterprises Abstract Introduction Institution and Resource-based theories Ease of Doing Business in Africa Determinants of Productivity and Firm Growth Growth and Level of Entrepreneurial Activity Institution and Ease of Doing Business Social Cultural barriers Infrastructural Challenges Access to Financial Capital and Women Entrepreneurship Discussion, Conclusion and Implications References Chapter Ten Policy and Managerial Implications for entrepreneurial Practice in Africa Introduction Conclusions on the role of Marketing on Entrepreneurial success of SMEs Conclusions on internationalization of SMEs A Discussion of gendered (women) perspectives in promoting entrepreneurship References