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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030393816
· 쪽수 : 419쪽
· 출판일 : 2021-05-21
목차
S/N
Contributing Author(s)
Proposed Chapter Title
1
Godwin Tindyebwa Muhangi
Mbarara University of Science and Technology, Uganda
gomuti@gmail.com
Adrian Mwesigye
Mbarara University of Science and Technology, Uganda
Email: arm@must.ac.ug
Delving into Undergraduate students’ choice of higher education in Uganda
2
Sunday Olaleye
University of Oulu, Finland
sunday.olaleye@oulu.fi
Social Media Marketing: A Strategy to reach University Stakeholders
3
Cosmos Nike Nwedu
Federal University Ndufu-Alike Ikwo, Nigeria
cosmosnike.nwedu@gmail.com
Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities
4
Adefulu, Adesoga
Babcock University
adefulua@babcock.edu.ng
Evaluating Student Choice Criteria for Selecting University in Nigeria
5
Dandison Ukpabi
University of Jyvaskyla, Finland
dandison.c.ukpabi@jyu.fi
Sunday Olaleye
University of Oulu, Finland
sunday.olaleye@oulu.fi
Public vs Private Universities in Nigeria: Market Dynamics Perspective
6
Emmanuel Ojo
University of the Witwatersrand, South Africa.
Emmanuel.Ojo@wits.ac.za
Sustainability Marketing in Africa’s higher education: The Case of South Africa and Nigeria
7
Christine Charity Mwebesa
Felix Maringe*University of the Witwatersrand, South Africa
Felix.Maringe@wits.ac.za
An Integrative Model for Marketing Higher Education: Branding beyond survival to posterity
8
Samia Chasi
University of the Witwatersrand, Johannesburg
13988@students.wits.ac.za
Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility
9
Ajayi, Oluseyi
University of Ibadan, Nigeria
seyican.doit@gmail.com
Government Policies on Education
101
Abina, Musiliu Babatunde*
Ajayi, Oluseyi and
Lawal, Azeez TunbosunUniversity of Ibadan, Nigeria
babsabina@yahoo.com
The University as a Brand
11
Folarin, Jamiu*Mikail Alan
Adesina, Kola
Crescent University, Nigeria, Nigeria; folarinjamiu@gmail.com
Challenges and Prospects of Islamic Universities in a Multi-Religious Society
12
Felix Maringe
University of the Witwatersrand, South Africa
Felix.Maringe@wits.ac.za
Marketization in African universities in an era of decolonization: continuities and discontinuities
13
Kolade AjiloreBabcock University, Nigeria
ajilorek@babcock.edu.ng
Joshua Suleiman
Babcock University, Nigeria
suleimanj@babcock.edu.ng
Corporate identity and student enrolment in Nigerian universities
14
Osuntubo, Oladipo
Queen Margaret University, UK
OOsuntubo@qmu.ac.uk
The proliferation of Non-Public universities in Sub-Saharan Africa: History and Drivers
15
Stella Amara Aririguzoh
Covenant University, Nigeria
stella.aririguzoh@covenantuniversity.edu.ng
Odion Oscar Odiboh
Covenant University, Nigeria
odion.odiboh@covenantuniversity.edu.ng
Marketing Private Christian Higher Education in Nigeria
