The Routledge Handbook of Political Campaigning (Hardcover, 1)

Introduction: 21st century political campaigning??Part 1: The campaign environment??1. Political parties, interest groups and power??2. Network media logic revisited: How social media have changed the logics of the campaign environment??3. Polarization in online spaces: Distinguishing forms of polarized politics??4. European approach(es) to regulating targeted political advertising: Money, data, and more??5. Comparing political communication in election and routine times: Are campaign periods different???Part 2: Rhetoric and Persuasion??6. Populist rhetoric: Concepts, uses and contexts??7. Populism, political campaigning and digital media: The state of the art and some avenues for future research??8. Digital campaigns of extremist violence through ressentiment: Mapping the emotional mechanism of violent extremist manifestos??9. Political microtargeting: What is all the fuzz about???Part 3: Campaign Strategies??10. Political advertising??11. Political marketing as a campaign strategy??12. Immigrant identity and partisanship in U.S. political campaigns??13. From disinformation campaigns to influence operations: New campaign tactics and legacy media bypass in the Philippines??14. Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning???Part 4: Campaign tactics and platforms affordances??15. Digital meme culture between political campaigning and participatory propaganda: Blurring the boundaries??16. The?problems with social sedia affordances and digital political campaigning??17. The evolution of platform policy: Governance by platforms during political events??18. On the relationship between political campaigning and echo chambers??19. Alternative media and political campaigning??20. Social platforms and the spread of disinformation??Part 5: News and Journalism??21. Political campaigning and media systems theory: Different strokes??22. Capture-driven bias in campaign coverage: Concepts, conditions and contexts??23. Impartiality within political reporting and election coverage??24. Agenda setting, news, and campaigns??25. News consumption and knowledge acquisition in election campaigns??Part 6: Citizens and Voters??26. Political mobilisation??27. Young people and participation in election campaigns??28. Online political participation: A citizenship-oriented approach??29. Incivility and polarization: Causes and consequences among politicians and the public??Part 7: Civil Society??30. Press and politics in electoral campaigns: Changes and continuities in an era of digital activism??31. Digital activism and social movements: Educommunication, innovation and participation in civil society media??32. Digital advocacy and algorithms: Challenges and opportunities for civil society??33. Hashtag activism??34. Athletes as activists and political influencers: Leveraging the power of public platforms to promote issues, ideas, and political candidates