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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781032376714
· 쪽수 : 150쪽
· 출판일 : 2025-08-29
목차
Acknowledgements
Chapter 1: Stages of the Entrepreneurial Lifecycle
1.1 Introduction
1.2 Business Opportunities
1.3 Ideation and Testing: Ideas, Products, and Customers
1.4 Business Model Generation
1.5 Resource Acquisition
1.6 Management and Execution
Case Study Nº1 The McDonald's Story: The Founder
Case Study Nº2 Data-Driven Innovation: The Case of Luko
1.7 Essential and Additional Resources
Chapter 2: Business Model Innovation Processes
2.1 Introduction
2.2 Business Models
2.3 The Technological Basis of Disruption
2.4 Disruptive Innovation
2.5 Business Model Innovation
2.6 Application of Information Technology into the Innovation of Business Models
Case Study Nº3 Disruptive Innovation of the Automotive Industry
Case Study Nº4 Tesla’s High-End Disruption Model
2.7 Essential and Additional Resources
Chapter 3: Methods and Tools for Innovation
3.1 Introduction
3.2 Methods of Innovation
3.3 Theories of Innovation
3.4 Tools for Innovation
Case Study Nº 5 Disruptive Innovation in the Education Sector
Case Study Nº 6 Insurtech Community Hub (ICH) and Bdeo
3.5 Essential and Additional Resources
Chapter 4: Entrepreneurial Skills
4.1 Introduction
4.2 Adaptability
4.3 Find and Manage People
4.4 Managing Cash Effectively
4.5 Focus on Customers
4.6 Selling
4.7 Humility
4.8 Creating and Managing Alliances
4.9 Creativity and Innovation
4.10 Optimism and Inspiration
Case Study Nº 7: Imogen Heap ? Will There Be a Blockchain Revolution?
Case Study Nº 8: New Methods for Digital Skills Education in Developing Countries
4.11 Essential and Additional Resources
Chapter 5: Entrepreneurship and Innovation Management, an Integrative Approach
5.1 Introduction
5.2 Managing the Entrepreneurial Journey
5.3 Business Model Innovation
5.4 Innovation Methods and Tools
5.5 Becoming a Successful Entrepreneur
5.6 Final Reflection
Case Study Nº 9: The Entrepreneurial Journey of Airbnb
Case Study Nº 10: Deki ? A Charity, Evolving Over Time
5.7 Essential and Additional Resources
Index
