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· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781138497610
· 쪽수 : 126쪽
· 출판일 : 2018-02-28
목차
Acknowledgements
Introduction
Chapter 1: Stages of the Entrepreneurial Lifecycle
Introduction
Business Opportunities
Ideation and Testing: Ideas, Products and Customers
Business Model Generation
Resource Acquisition
Management and Execution
Case Study Nº1
Essential and Additional Resources
Chapter 2: Business Model Innovation Process
Introduction
The concept of business model
The technological basis of disruption
Disruptive innovation
Business model innovation
Application of IT into the innovation of business models
Case Study Nº2
Essential and additional resources
Chapter 3: Methods and Tools for Innovation
Introduction
Methods of innovation
Theories of innovation
Tools for innovation
Case Study Nº 3
Essential and additional resources
Chapter 4: Entrepreneurial Skills
Introduction
Adaptability
Find and manage people
Managing cash effectively
Focus on customers
Selling
Humility
Creating and managing alliances
Creativity and innovation
Optimism and inspiration
Case Study Nº 4
Essential and additional resources
Chapter 5: Entrepreneurship, Innovation & Technology: an Integrative Approach..
Introduction
Managing the entrepreneurial journey
Business model innovation
Innovation methods and tools
Becoming a successful entrepreneur
Final reflection
Case Study Nº 5
Essential and additional resources
Index
