책 이미지
eBook 미리보기
책 정보
· 제목 : Behavioral Economics (Paperback, 4 ed)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781032414102
· 쪽수 : 610쪽
· 출판일 : 2024-01-22
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781032414102
· 쪽수 : 610쪽
· 출판일 : 2024-01-22
목차
Part I: Introduction 1. An introduction to behavioral economics?Part II: Economic behavior 2. Simple heuristics for complex choices 3. Choice with risk 4. Choosing when to act 5. Learning from new information 6. Interacting with others 7. Social preferences Part III: Origins of behavior? 8. Evolution and culture 9. Neuroeconomics Part IV: Welfare and policy? 10. Happiness and utility 11. Policy and behavior
