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· 제목 : Behavioral Economics (Paperback, 3 ed)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781138097124
· 쪽수 : 556쪽
· 출판일 : 2018-01-23
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781138097124
· 쪽수 : 556쪽
· 출판일 : 2018-01-23
목차
PART I
Introduction
1 An introduction to behavioral economics
PART II
Economic behavior
2 Simple heuristics for complex choices
3 Choice with risk
4 Choosing when to act
5 Learning from new information
6 Interacting with others
7 Social preferences
PART III
Origins of behavior
8 Evolution and culture
9 Neuroeconomics
PART IV
Welfare and policy
10 Happiness and utility
11 Policy and behavior
