Responsible Marketing for Well-being and Society : A Research Companion (Paperback)

Editors

Contributors

1.      Introduction: Responsible Marketing

 Michael Saren, Louise Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, and Rohit Varman  

Section 1: Encouraging and Challenging Responsible Consumption 

2.       Environmentally sustainable spillover effects

Megan Burnett   

3.      Experience of a self-control conflict: A key to unlock the exertion of self-control effort in sustainable consumption

Ngoc T H Nguyen and Louise Hassan  

4.      Is it irresponsible to responsibly market alcohol?: The role of corporate social responsibility in the UK alcohol industry  

Isabelle Szmigin

5.      Responsible marketing and consumption starts with changing mindsets: How educators can embed responsible marketing and consumption into curricula

Sarah Montano and Inci Toral Manson   

Section 2: Promoting Marketing Care, Access and Diversity  

6.      Broken Promises: A day in the life of a carer

Leighanne Higgins and Killian O’Leary  

7.      Film and the marketplace exclusion of aging female sexuality: A critical feminist review

Julie Whiteman    

8.      Toward a broadened understanding of care, markets and consumption

Andreas Chatzidakis

9.      Swapping food and cultivating care at community food swaps

Emma Surman 

Section 3: Marketing Responsibility and Technology

10.  Responsible technology in marketing: Theory, adoption, practice

Robert Cluley and William Green

11.  Imagining responsible marketing in the digital economy: Why it is easier to think about AI overloads than digital marketing as a source of freedom

Mike Molesworth, Iris Hong-Bich Truong and Georgiana Grigore  

12.  When responsibility fails: The case of Facebook/Meta’s response to the Cambridge Analytica data scandal

 Hazel Westwood 

13.  Responsible marketing in a time of culture war

Ken Peattie  

Section 4: Marketing Ethics and Sustainability

14.  On justification: Exploring the controversies and sensemaking of the ethical tourist

Solon Magrizos 

15.  Ready meals’ and dinner meal deals’ contribution to overconsumption: Using social marketing and the intervention ladder models to examine actions

Sheena Leek and Daniel Afoakwah  

16.  CSR halo and perceptions of company CSR programs

Sofia Lopez-Rodriguez, N. Craig Smith and Daniel Read    

17.  The need for responsible film marketing

 Finola Kerrigan           

Section 5: Critical Perspectives on Marketing and Society

18. Postcolonialism, subalternity, and critical marketing

Rohit Varman 

19. Identity-in-creation: Breaking the mould of identity projects 

Pilar Rojas-Gaviria 

20. Regimes of visibility: Unravelling media, conflict, and hegemony in place branding processes 

Alessandro Gerosa 

21. Double movement, sociality and resistance in markets  

Rohit Varman    

Section 6: Concluding Chapter

22. Striving to be and market a “responsible” business school

 Catherine Cassell, Caroline Moraes, and Emily Muscat-Sharp