Morality and the Market (Routledge Revivals) : Consumer Pressure for Corporate Accountability (Hardcover)

Preface;  Introduction;  Part I: Ethical Purchase Behaviour and the Social Control of Business  1. Capitalism and Consumer Sovereignty  2. Social Control of Business: Corporate Social Responsibility  3. Social Control of Business: From Responsibility and Philanthropy to Accountability  4. Pressure Groups and Pluralism  5. The Boycott Tactic 6. Pressure Groups in the Marketing System;  Part II: The Use and Effects of Consumer Boycotts  7. Consumer Boycotts of Business  8. Consumer Boycott Case Studies  9. Effectiveness in the Use of Boycotts and Management Responses;  Conclusions;  Appendix A: Markets and Marketing;  Appendix B: Other Instances of Consumer Boycotts;  Notes and References ; Author Index;  Subject Index