Crisis Communication Cases from Asia : A Cultural Approach (Hardcover)

Introduction? 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective? 2.?VIETNAM:?Lost in Translation: Coca Cola’s Advertisement Sparks Crisis? 3.?INDIA:?McDonald’s Faces Boycott Over Halal Meat? 4.?MALAYSIA:?Environmentalists Rally Against MNC Over Radioactive Waste? 5.?SINGAPORE:?MNC Halts Retrenchment Over Employees’ Anger? 6.?JAPAN:?Nike’s Anti-Racism Ad Sparks Backlash? 7.?CHINA:?H&M “Canceled” by Chinese Consumers Over Uyghur Cotton? 8.?INDONESIA:?Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance? 9.?THAILAND:?FoodPanda Faces Boycott for “Terrorist” Comment? 10.?SOUTH KOREA:?Ignoring History Imperils Uniqlo’s Business.? Epilogue