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· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9780415630900
· 쪽수 : 390쪽
· 출판일 : 2013-05-13
목차
Introduction Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
Chapter 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig
Chapter 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig
Chapter 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig
Chapter 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership Nigel M. de Bussy
Chapter 5 Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright
Chapter 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung
Chapter 7 Situational Theory of Problem Solving and its new Research: Conceptualizing Publics and Communication, Leadership & Conflict Jeong-Nam Kim & Lan Ni
Chapter 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson
Chapter 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield
Chapter 10 Power and Influence in Public Relations Bruce Berger & Bryan Reber
Chapter 11 A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano
Chapter 12 Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta
Chapter 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung & Yi-Ru Regina Chen
Chapter 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter Bentele
Chapter 15 Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic
Chapter 16 Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti
Chapter 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass
Chapter 18 The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel Rensberg
Chapter 19 The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari
Chapter 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams
Chapter 21 The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 ? 2011 Yi-Hui Christine Huang & Joanne Chen Lu
