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· 제목 : Digital Consumer Behavior (Hardcover)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회과학 일반
· ISBN : 9781032573700
· 쪽수 : 256쪽
· 출판일 : 2026-02-24
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회과학 일반
· ISBN : 9781032573700
· 쪽수 : 256쪽
· 출판일 : 2026-02-24
목차
1. Understanding the Consumer? 2. Determinants of Consumer Behavior: Personal Factors? 3. Trends in Determinants of Consumer Behavior? 4. The Consumer as a Perceiver and Learner? 5. Consumer Motivation: Needs, Emotions, and Psychographics? 6. Consumer Attitudes? 7. Individual Consumer Decision-Making? 8. Consumer Decision-Making: Household? 9. Relationship Buying for Consumers? 10.? Data-Driven Consumer Behavior? 11. Privacy Regulations and Addiction in Consumer Behavior
