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· 제목 : Purpose-Driven Pricing : Leveraging the Power of Pricing for Profit and Societal Good (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032658940
· 쪽수 : 178쪽
· 출판일 : 2024-07-29
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032658940
· 쪽수 : 178쪽
· 출판일 : 2024-07-29
목차
Part I: The Forces Behind Purpose-Driven Pricing? 1. Pricing for Societal Impact: Why Does It Matter?? 2. Seeking Internal Alignment and True Costs? 3. Innovation Diffusion: Pricing for Growth? 4. Behavioral Pricing for a Better World Faster??Part II: Bringing Stakeholders Along? 5. The Role of Government Policy? 6.??? Bringing Customers Along? 7. Ecosystems of Collaborators? 8. Future Implications??Part III. Case Studies? 9. Case Studies
